Company News, New Products

Vince Camuto Releases Wonderbloom With Global Brand Ambassador Ava Phillippe

Per marketers, Wonderbloom is inspired by a modern interpretation of an enchanted garden, blending florals and fruits with almond milk.

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By: Lianna Albrizio

Associate Editor

Vince Camuto has named model Ava Phillippe, daughter of actress Reese Witherspoon and actor Ryan Phillippe, the new global brand ambassador of the brand’s fragrance portfolio, The 100 mL eau de parfum spray retails for $98 and will launch at Macy’s and on vincecamuto.com in April 2024. commencing with the launch of the new women’s fragrance Wonderbloom in April 2024.   According to the brand, Phillippe embodies an “unapologetic individuality” that resonates with the essence o...

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